Resources Library by ANA

Brain tricks

An action-packed session of scientific experiments and brain tricks to demonstrate the power of the consumer’s unconscious mind… as well as your own.

Catalogue: Congress 2014: What Inspires?

Author: Phyllis MacFarlane

June 15, 2014

Dance, health, hormones and thinking

Learn from a range of academic research which shows that moving our body in particular ways can have a profound effect on our well-being, health and happiness. Different types of body movement have also been found to influence the way we think and...

Catalogue: Global Qualitative 2014: Research Renaissance

Author: Peter Lovatt

June 15, 2014

Art + Science

The path to better consumer engagement for growth is paved with leading and bleeding edge combinations of art and science: from metrics to meaning to action. Marketers today are focused on the rapid changes in consumer behaviour, especially those...

Catalogue: Congress 2014: What Inspires?

Author: Gayle Fuguitt

June 15, 2014

Revue Française du Marketing (Juin 2014)

Depuis quelque temps, on parle beaucoup des neurosciences et du comportementdu consommateur. Les travaux académiques sur la question se sontmultipliés de même que l'offre privée en la matière. Il était donc tempsde faire un point...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

June 1, 2014

Standardising touchpoint analysis

Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches...

Catalogue: Congress 2013: Think Big

Authors: Tang Ruihong, Caroline Ji

September 26, 2013

Standardising touchpoint analysis

Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches...

Catalogue: Congress 2013: Think Big

Authors: Caroline Ji, Ruihong Tang

June 15, 2013

How technology is changing the way we think

Digital technologies have changed the way we live and work. However, we rarely consider the effects of technologies themselves on our brains and our working practices. Increasingly neuroscience is revealing our brains to have an extraordinary degree...

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Author: Sheila Keegan

November 13, 2011

Predictability of movie box office based on trailer testing

Neuroscience is increasingly being used as a diagnostic tool in helping marketers better understand consumer reactions to advertising, marketing, p ackaging, concepts and other marketing-relevant stimuli. However, little research ...

Catalogue: Congress 2011: Impact

Authors: W. Bryan Smith, Keith Winter

Company: EmSense Corporation

September 18, 2011

Predicting brand decisions through emotional engagement

This paper brings into perspective the need to combine new research approaches with traditional ones. This will enable us to answer new and old questions, create innovative approaches using new technologies, and deliver more creative ways of...

Catalogue: Congress 2011: Impact

Authors: Rafal Ohme, Cristina De Balanzó, Henk Eising

Companies: KANTAR TNS Malaysia, Heineken

September 18, 2011